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During the show, the supplier distributed samples of the beverage’s newest flavors, Tropical Limon and Strawberry Watermelon. The beverage contains 20 g of ProBev whey protein. “Fizzique, made with ProBev, is a game changer because it is one of the first carbonated high-protein drinks in the market,” said Michael Hiron, vice president of sales, human nutrition ingredients, Milk Specialties Global. “In addition to that, the taste is clean, with little to no astringency thanks to ProBev’s special processing.” ProBev, which utilizes a proprietary filtration process, helped formulators overcome some notable challenges specifically related to the beverage’s carbonation. “A few challenges were faced when creating this product,” Hiron said. “First, proteins are hard to rehydrate at a high level because they will create a foam. Non-rehydrated proteins are not stable and will not create a clear product. The carbonated portion of the beverage is obtained by the addition of CO2, and that, too, ...